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New businesses pop up every day, especially in the first half of a new year, when people become motivated to pursue long awaited projects, motivated with the zest of a new year and a new start. Due to the slow but steady uplift in the economy in 2013 the government are encouraging more people to Read More »
Pay Per Click (PPC) Introduction In 2012 there were over 12,000,000,000,000 searches across the world on Google and 75% of people in the UK search on Google on a daily basis. Nearly every industry in the world, whether it is online or offline gets thousands of searches on Google each day. In today’s world it Read More »
If you work as an individual, from singer to writer to wedding planner, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think ‘I don’t need a brand, it’s just me’. True, if you Read More »
The 5 Most Common Start-Up Branding Mistakes Start-Ups Make (and how to avoid them) As ...