BIZORB'S PICK Case Study: For the love of Wispa

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017

When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was ... Read More »

10 Golden Rules of Smart Selling

10 Golden Rules of Smart Selling 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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If you find selling difficult and would benefit from some pointers, these top ten Golden Rules of Selling are for you. Rule 1: Understand selling is an art and a science Sales don’t happen by accident – the more sales activity you do, the more sales you will get. Rule 2: Know what you’re selling ... Read More »

Avoid competing on price alone

Avoid competing on price alone 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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There’s nothing worse than getting caught in a price war with other businesses. Often your competitors can keep their overheard lower and undercut you on price.  Here are a few tops tips from my retail days to help you fight the battle: Do a competitive review  If you feel you are always competing on price, ... Read More »

How to price your products

How to price your products 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017
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Setting the right pricing strategy is a crucial process for any business. You need to find a balance between attracting customers by not appearing too expensive whilst offering value for money, balanced with making profit. Fundamentally, all businesses need to sell products and services at a profit, else the foundation of their business is not ... Read More »

SEO & Mobile Case Study: Hope Hummus

SEO & Mobile Case Study: Hope Hummus 3.00/5 (60.00%) 2 votes
Saturday 4th November 2017
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When trading in a highly competitive market place, standing out from the crowd can be the difference between business success and closing your doors. In this case study, Hope Hummus discuss how they used search engine marketing to move from page 8 in Google to page 1 through some changes to their website and a ... Read More »