BIZORB'S PICK Case Study: For the love of Wispa

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017

When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was ... Read More »

Crisis Management – prepare for the worst, then make the best of it

Crisis Management – prepare for the worst, then make the best of it 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
No Comments

All news is good news. At first glance, it may well seem like that in the world of marketing and PR, but it is also true that mud sticks and it takes years to overcome bad feelings once the seeds are planted in the minds of the consumers. Even though businesses of any size will ... Read More »

Brand Touch Points

Brand Touch Points 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
No Comments

BRAND IS NOT WHAT YOU SAY IT IS – ITS WHAT THEY SAY IT IS, Marty Neumeyer Brand strategy and brand building is a vast subject, ever-evolving and ever more relevant to everyone. Brands used to be owned by life stock owners to mark their cattle, by manufacturers to mark their products and assure us ... Read More »

The Future of Social Media

The Future of Social Media 5.00/5 (100.00%) 1 vote
Saturday 4th November 2017
No Comments

The Future of Social Media – Mashable Media Summit Pete Cashmore is the CEO and founder of the popular blog Mashable, a Technorati Top 10 blog worldwide. He grew up in Banchory, and founded Mashable in Aberdeen, Scotland in 2005 at age 19. The Mashable Media Summit discusses some of the key trends in social ... Read More »