BIZORB'S PICK Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’? 5.00/5 (100.00%) 2 votes
Saturday 4th November 2017

If you work as an individual, from singer to writer to wedding planner, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so ... Read More »

New Year’s Resolution: Choose Your Business’ Colour

New Year’s Resolution: Choose Your Business’ Colour 5.00/5 (100.00%) 1 vote
Saturday 4th November 2017
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New businesses pop up every day, especially in the first half of a new year, when people become motivated to pursue long awaited projects, motivated with the zest of a new year and a new start. Due to the slow but steady uplift in the economy in 2013 the government are encouraging more people to ... Read More »

Business Cards that stand out

Business Cards that stand out 3.50/5 (70.00%) 2 votes
Saturday 4th November 2017
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A brief history of the business card With a history pointing back to the 17th Century, business cards, or ‘name card’ as they were first called, have been a consistent part of communications. Originally used to introduce the owner as a ‘calling’ visitor, the cards were designed to be just big enough to fit in ... Read More »

Respecting your customers personal space

Respecting your customers personal space 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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It’s one of those things shoppers have to expect: You walk into a store and a shop assistant will ask you within seconds if they can help you. Another regular occurrence of high street shopping is that a team of fundraisers will hustle you to appeal to your giving nature. This one is a particularly ... Read More »

A Logo is a Logo is a Logo…

A Logo is a Logo is a Logo… 3.67/5 (73.33%) 3 votes
Saturday 4th November 2017
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They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always struck me as uncomfortably familiar to Unilever, rebranded by Wolff Olins. Feel every word… I ... Read More »

Which Came First – The Chicken or The Chicken?

Which Came First – The Chicken or The Chicken? 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual devices us people are familiar with to communicate in an engaging manner, but it does ... Read More »

Building a Brand with Research and Strategy

Building a Brand with Research and Strategy 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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If you are serious about building a brand for your business, blog or product, here are some thoughts on what to consider. Start building your strategy by thinking about who you are, what you do and why anyone should care. Imagine a personality for your brand. Be different, be it by product selection, service offering, ... Read More »

Be an Original Brand Builder

Be an Original Brand Builder 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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Another brief exploration of what it takes to change a product or service to a brand. It’s not rocket science. It’s about being different, adding personality, style and content. It starts with the name – whether you are looking at a blog, product or service. What’s your name? It’s a bit like giving birth. Think about the name for ... Read More »