BIZORB'S PICK Brand Strategy and the Recession

Brand Strategy and the Recession

Brand Strategy and the Recession 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018

It’s much talked-about in the media and favourite subject of a lot of marketing agencies – for good reason. An economic downturn inevitably means budget cuts, and marketing, design and advertising budgets are often conceived to be the outgoings which ... Read More »

A Logo is a Logo is a Logo…

A Logo is a Logo is a Logo… 3.67/5 (73.33%) 3 votes
Sunday 11th November 2018
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They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always struck me as uncomfortably familiar to Unilever, rebranded by Wolff Olins. Feel every word… I ... Read More »

Which Came First – The Chicken or The Chicken?

Which Came First – The Chicken or The Chicken? 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018
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I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual devices us people are familiar with to communicate in an engaging manner, but it does ... Read More »

Crisis Management – prepare for the worst, then make the best of it

Crisis Management – prepare for the worst, then make the best of it 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018
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All news is good news. At first glance, it may well seem like that in the world of marketing and PR, but it is also true that mud sticks and it takes years to overcome bad feelings once the seeds are planted in the minds of the consumers. Even though businesses of any size will ... Read More »

What brands do – when they get it right…

Have Your Say!
Sunday 11th November 2018
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We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we would now call wild. We remain  territorial and most of us seem to have an ... Read More »

Building a Brand with Research and Strategy

Building a Brand with Research and Strategy 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018
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If you are serious about building a brand for your business, blog or product, here are some thoughts on what to consider. Start building your strategy by thinking about who you are, what you do and why anyone should care. Imagine a personality for your brand. Be different, be it by product selection, service offering, ... Read More »

Be an Original Brand Builder

Be an Original Brand Builder 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018
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Another brief exploration of what it takes to change a product or service to a brand. It’s not rocket science. It’s about being different, adding personality, style and content. It starts with the name – whether you are looking at a blog, product or service. What’s your name? It’s a bit like giving birth. Think about the name for ... Read More »

Brand Touch Points

Brand Touch Points 3.00/5 (60.00%) 1 vote
Sunday 11th November 2018
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BRAND IS NOT WHAT YOU SAY IT IS – ITS WHAT THEY SAY IT IS, Marty Neumeyer Brand strategy and brand building is a vast subject, ever-evolving and ever more relevant to everyone. Brands used to be owned by life stock owners to mark their cattle, by manufacturers to mark their products and assure us ... Read More »