PR & Branding

BIZORB'S PICK Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’? 5.00/5 (100.00%) 2 votes
Saturday 9th September 2017

If you work as an individual, from singer to writer to wedding planner, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so ... Read More »

The 5 Most Common Start-Up Branding Mistakes

The 5 Most Common Start-Up Branding Mistakes 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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The 5 Most Common Start-Up Branding Mistakes Start-Ups Make (and how to avoid them) As an entrepreneur myself, I know that when you’re a start up you are filled with ideas, buzzing to get your business set up and short on cash. Unfortunately this heady mix can often lead to making mistakes that will ultimately ... Read More »

Why aren’t people engaging with your brand?

Why aren’t people engaging with your brand? 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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There seems to be a lot of confusion over engagement rates. In the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to the nature of the different platforms there are likely to be different rates for Facebook ... Read More »

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was filmed in a day using Wispa fans from across the country, giving their time and ... Read More »

New Year’s Resolution: Choose Your Business’ Colour

New Year’s Resolution: Choose Your Business’ Colour 5.00/5 (100.00%) 1 vote
Saturday 9th September 2017
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New businesses pop up every day, especially in the first half of a new year, when people become motivated to pursue long awaited projects, motivated with the zest of a new year and a new start. Due to the slow but steady uplift in the economy in 2013 the government are encouraging more people to ... Read More »

Social Media Platforms and how to use them

Social Media Platforms and how to use them 3.00/5 (60.00%) 1 vote
Saturday 9th September 2017
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If you’re new to Social Media, understanding the different platforms available to your brand and why you should be using them can be a tad confusing. So I’ve produced this infographic to help try to explain things&# Read More »

The Marketing and HR overlap

The Marketing and HR overlap 3.00/5 (60.00%) 1 vote
Saturday 9th September 2017
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Organisations using recruitment companies are usually aware of the importance of their customer brand to the fulfilment of their firm’s potential. What they might not be so aware of, is the value of marketing techniques to HR managers as they attempt to attract candidates to join and stay with their company. Any company is, after all, its ... Read More »

Business Cards that stand out

Business Cards that stand out 3.50/5 (70.00%) 2 votes
Saturday 9th September 2017
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A brief history of the business card With a history pointing back to the 17th Century, business cards, or ‘name card’ as they were first called, have been a consistent part of communications. Originally used to introduce the owner as a ‘calling’ visitor, the cards were designed to be just big enough to fit in ... Read More »