BIZORB'S PICK Why aren’t people engaging with your brand?

Why aren’t people engaging with your brand?

Why aren’t people engaging with your brand? 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017

There seems to be a lot of confusion over engagement rates. In the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to ... Read More »

10 ways to make your mobile marketing awesome

10 ways to make your mobile marketing awesome 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017
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Mobile has been exploded in popularity for consumers because it allows them to do a whole host of things wherever they are. From playing games to searching for things on the internet, the very nature of the device is its biggest feature. And that combined with social is incredibly powerful. Users can talk to whoever ... Read More »

Social Media; Why people love sharing

Social Media; Why people love sharing 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally ... Read More »

What every brand should be asking about mobile

What every brand should be asking about mobile 4.00/5 (80.00%) 2 votes
Saturday 4th November 2017
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1) Where are we? Consumers online are now being heavily influenced by new digital device form factors and the hyper-connectivity that comes with them. The contexts, locations and objectives of online behaviour have increased and become more widespread, yet more diffuse and hard to define. However, in the face of these very rapid changes, only one in three businesses have ... Read More »

Mass reach or one-to-one engagement

Mass reach or one-to-one engagement 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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For years social experts have been declaring that the power of social is to engage people. To have conversations with them, all that jazz. It’s even hinted that because engagement is so important that even measuring is a waste of effort. That we should focus 100% on engagement rates as this is the only true ... Read More »

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017
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When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was filmed in a day using Wispa fans from across the country, giving their time and ... Read More »

Ben & Jerry’s: Using Facebook to drive sales

Ben & Jerry’s: Using Facebook to drive sales 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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Ben & Jerry’s have not only mastered online social engagement with their customers but they are converting this engagement into sales. Their 3.4 million Facebook fans have 244 million friends so their total reach is massive with each $1 spent on Facebook returning $3 in incremental sales. Find out more here… Video produced by Facebook Read More »

Social Media Marketing Explained

Social Media Marketing Explained 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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If you are new to Social Media and trying to get your head wrapped around how it can help you and your business, this video from Douglas Lim will help. The video covers the basics including identifying your target market, clarifying your message and brand, and defining your strategy. Find out more here… Video produced ... Read More »