Online Marketing

BIZORB'S PICK Pay Per Click: A Beginner’s Guide

Pay Per Click: A Beginner’s Guide

Pay Per Click: A Beginner’s Guide 4.67/5 (93.33%) 3 votes
Friday 15th September 2017

Pay Per Click (PPC) Introduction In 2012 there were over 12,000,000,000,000 searches across the world on Google and 75% of people in the UK search on Google on a daily basis. Nearly every industry in the world, whether it is ... Read More »

Email Marketing; An Introduction

Email Marketing; An Introduction 4.00/5 (80.00%) 1 vote
Friday 15th September 2017
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Email marketing is an easy and affordable way of engaging with your existing and potential customers. One of the main benefits of email marketing over all other forms of marketing is the message can be extremely targeted and personalised. If, for example, a customer purchases a box of chocolates from your site for an anniversary ... Read More »

Why aren’t people engaging with your brand?

Why aren’t people engaging with your brand? 4.00/5 (80.00%) 1 vote
Friday 15th September 2017
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There seems to be a lot of confusion over engagement rates. In the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to the nature of the different platforms there are likely to be different rates for Facebook ... Read More »

10 ways to make your mobile marketing awesome

10 ways to make your mobile marketing awesome 4.00/5 (80.00%) 1 vote
Friday 15th September 2017
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Mobile has been exploded in popularity for consumers because it allows them to do a whole host of things wherever they are. From playing games to searching for things on the internet, the very nature of the device is its biggest feature. And that combined with social is incredibly powerful. Users can talk to whoever ... Read More »

Social Media; Why people love sharing

Social Media; Why people love sharing 3.00/5 (60.00%) 1 vote
Friday 15th September 2017
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Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally ... Read More »

What every brand should be asking about mobile

What every brand should be asking about mobile 4.00/5 (80.00%) 2 votes
Friday 15th September 2017
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1) Where are we? Consumers online are now being heavily influenced by new digital device form factors and the hyper-connectivity that comes with them. The contexts, locations and objectives of online behaviour have increased and become more widespread, yet more diffuse and hard to define. However, in the face of these very rapid changes, only one in three businesses have ... Read More »

Mass reach or one-to-one engagement

Mass reach or one-to-one engagement 3.00/5 (60.00%) 1 vote
Friday 15th September 2017
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For years social experts have been declaring that the power of social is to engage people. To have conversations with them, all that jazz. It’s even hinted that because engagement is so important that even measuring is a waste of effort. That we should focus 100% on engagement rates as this is the only true ... Read More »

What Is Affiliate Marketing?

What Is Affiliate Marketing? 3.00/5 (60.00%) 1 vote
Friday 15th September 2017
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A Beginners Guide to Affiliate Marketing Affiliate marketing is a form of performance based marketing. One of the main benefits of affiliate marketing over other types of performance based marketing such as pay-per-click, is you only pay when a sale or lead has been generated. In 2012 the UK affiliate market was worth £6.54bn, a 20% ... Read More »