BIZORB'S PICK Case Study: For the love of Wispa

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Wednesday 1st July 2020

When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was ... Read More »