Offline Marketing

BIZORB'S PICK Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’?

Do Individuals Need To Have A ‘Brand’? 5.00/5 (100.00%) 2 votes
Saturday 4th November 2017

If you work as an individual, from singer to writer to wedding planner, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so ... Read More »

Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 4th November 2017
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When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa. As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was filmed in a day using Wispa fans from across the country, giving their time and ... Read More »

Automotive Case Study: Direct Mail vs Email

Automotive Case Study: Direct Mail vs Email 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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As more and more marketing spend is moving away from traditional marketing to online marketing, this case study looks at the results of a marketing campaign for the automotive industry which splits its money between direct mail and email marketing. Find out the surprising results here… Video produced by Chris Collins Read More »

Probably the top 10 TV adverts of all time…

Probably the top 10 TV adverts of all time… 4.50/5 (90.00%) 2 votes
Saturday 4th November 2017
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If you are in need of some inspiration for your TV advertising, this collection of some of the best TV adverts will give you plenty of food for thought. Including the Cadburys Gorilla, the John Smiths Diving Bomb and John West Salmon, this trip down memory lane will get the creative juices flowing. Find out ... Read More »

Death Of The Flyer For Small Business Marketing?

Death Of The Flyer For Small Business Marketing? 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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If you are churning out flyers for your business but not getting any response, then maybe you need to look at your flyer with fresh eyes. In this refreshing video produced by Simon Lovell, he’ll discuss a different approach to flyer marketing. Find out more here… Video produced by Simon Lovell Read More »

3 Common Marketing Mistakes to avoid

3 Common Marketing Mistakes to avoid 3.50/5 (70.00%) 2 votes
Saturday 4th November 2017
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When is comes to marketing there are so many channels available to reach your target audience; email, social networks, newspapers, television, radio…we could go on! With so much resource at our fingertips it must be fairly easy to get our messages heard and market ourselves, right? But there are several mistakes to be made with marketing, ... Read More »

New Year’s Resolution: Choose Your Business’ Colour

New Year’s Resolution: Choose Your Business’ Colour 5.00/5 (100.00%) 1 vote
Saturday 4th November 2017
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New businesses pop up every day, especially in the first half of a new year, when people become motivated to pursue long awaited projects, motivated with the zest of a new year and a new start. Due to the slow but steady uplift in the economy in 2013 the government are encouraging more people to ... Read More »

The Marketing and HR overlap

The Marketing and HR overlap 3.00/5 (60.00%) 1 vote
Saturday 4th November 2017
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Organisations using recruitment companies are usually aware of the importance of their customer brand to the fulfilment of their firm’s potential. What they might not be so aware of, is the value of marketing techniques to HR managers as they attempt to attract candidates to join and stay with their company. Any company is, after all, its ... Read More »