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Case Study: For the love of Wispa

Case Study: For the love of Wispa 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017 No Comments »
Case Study: For the love of Wispa

When Wispa fans got together in a chocolate inspired protest to demand their beloved Wispa was brought back to the shelves, Cadburys listened and relaunched the iconic Wispa.

As the viral campaign took hold, a non-scripted, non-choreographed TV campaign was filmed in a day using Wispa fans from across the country, giving their time and talent for nothing but a few bars of chocolate.

Find out more here…

Video produced by UTalkmarketing.com.

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