In order to analyse the market in which you operate, you need to define the markets which your business activity belongs to and to gauge the level of competitiveness of these markets.
These videos demonstrate how to define your market, how to understand their importance to your business and how to model competitiveness.
Find out more here…
Video 1: An introduction to Market Analysis – part one
Video 2: An introduction to Market Analysis – part two
Video produced by Marketing Plan Now.