In this two part video, we are introduced to the principles of Competitive Analysis. Firstly it looks at a qualitative approach describing the direct, indirect and potential competition, while the second video finishes off the quantitative approach demonstrating the level of competitiveness of your existing business versus the direct competitors.
Find out more here…
Video 1: An introduction to competitor analysis – part one
Video 2: An introduction to competitor analysis – part two
Video produced by Marketing Plan Now.