Recent content from Regine...
A brief history of the business card With a history pointing back to the 17th Century, business cards, or ‘name card’ as they were first called, have been a consistent part of communications. Originally used to introduce the owner as ... Read More »
It’s one of those things shoppers have to expect: You walk into a store and a shop assistant will ask you within seconds if they can help you. Another regular occurrence of high street shopping is that a team of fundraisers will hustle you to appeal to your giving nature. This one is a particularly ... Read More »
It’s much talked-about in the media and favourite subject of a lot of marketing agencies – for good reason. An economic downturn inevitably means budget cuts, and marketing, design and advertising budgets are often conceived to be the outgoings which businesses can live without. Of course everybody who knows even just a little bit about ... Read More »
They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always struck me as uncomfortably familiar to Unilever, rebranded by Wolff Olins. Feel every word… I ... Read More »
I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual devices us people are familiar with to communicate in an engaging manner, but it does ... Read More »
We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we would now call wild. We remain territorial and most of us seem to have an ... Read More »