Regine Wilber

Regine Wilber

Design and how we select the products we buy has always been an area of interest for Regine. Born and brought up in the former East Germany, her childhood memories of product branding are rather limited – with state-controlled (barely existing) advertising based purely on function rather than form, with set-in-stone prices anywhere in the country, shortages in most product sectors and the resulting propaganda for or against certain consumer goods. Looking back, she values the experience of the other extreme of branding and consumerism. After completing a degree in DTP and typography, she moved to the UK in 1997. London not only opened her eyes to the amazing variety of advertising, culture and design, it also inspired her to become more creatively involved in the advertising agency where she worked as an art worker. Regine completed a BA in graphic design and art direction at the London Institute (Central St. Martins) and gained invaluable experience in a large design agency. Following a stint of freelancing in London, she started my own brand consultancy, Essence Design, and is am currently working with clients in London, the Midlands, Scotland and France. Regine has won several design awards and her work has been published in various marketing and design books. She has been invited to speak at conferences about branding for bloggers and hold workshops on the subject of branding and reputation building for micro businesses as well as SMEs. She has never considered herself someone who just makes things look pretty, but strives to look beyond graphic design to help clients recognise the potential of developing their brand. She started to write about the subject a few years ago on her blog More Than Just a Logo. There, she explores all things brand related and is trying to make sense of the marketing talk with real world examples and observations.

Recent content from Regine...

BIZORB'S PICK Business Cards that stand out

Business Cards that stand out

Business Cards that stand out 3.50/5 (70.00%) 2 votes
Tuesday 10th September 2019

A brief history of the business card With a history pointing back to the 17th Century, business cards, or ‘name card’ as they were first called, have been a consistent part of communications. Originally used to introduce the owner as ... Read More »

Respecting your customers personal space

Respecting your customers personal space 3.00/5 (60.00%) 1 vote
Tuesday 10th September 2019
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It’s one of those things shoppers have to expect: You walk into a store and a shop assistant will ask you within seconds if they can help you. Another regular occurrence of high street shopping is that a team of fundraisers will hustle you to appeal to your giving nature. This one is a particularly ... Read More »

Brand Strategy and the Recession

Brand Strategy and the Recession 3.00/5 (60.00%) 1 vote
Tuesday 10th September 2019
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It’s much talked-about in the media and favourite subject of a lot of marketing agencies – for good reason. An economic downturn inevitably means budget cuts, and marketing, design and advertising budgets are often conceived to be the outgoings which businesses can live without. Of course everybody who knows even just a little bit about ... Read More »

A Logo is a Logo is a Logo…

A Logo is a Logo is a Logo… 3.67/5 (73.33%) 3 votes
Tuesday 10th September 2019
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They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always struck me as uncomfortably familiar to Unilever, rebranded by Wolff Olins. Feel every word… I ... Read More »

Which Came First – The Chicken or The Chicken?

Which Came First – The Chicken or The Chicken? 3.00/5 (60.00%) 1 vote
Tuesday 10th September 2019
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I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual devices us people are familiar with to communicate in an engaging manner, but it does ... Read More »

Crisis Management – prepare for the worst, then make the best of it

Crisis Management – prepare for the worst, then make the best of it 3.00/5 (60.00%) 1 vote
Tuesday 10th September 2019
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All news is good news. At first glance, it may well seem like that in the world of marketing and PR, but it is also true that mud sticks and it takes years to overcome bad feelings once the seeds are planted in the minds of the consumers. Even though businesses of any size will ... Read More »

What brands do – when they get it right…

Have Your Say!
Tuesday 10th September 2019
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We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we would now call wild. We remain  territorial and most of us seem to have an ... Read More »

Building a Brand with Research and Strategy

Building a Brand with Research and Strategy 3.00/5 (60.00%) 1 vote
Tuesday 10th September 2019
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If you are serious about building a brand for your business, blog or product, here are some thoughts on what to consider. Start building your strategy by thinking about who you are, what you do and why anyone should care. Imagine a personality for your brand. Be different, be it by product selection, service offering, ... Read More »