Paul Isaia

Paul Isaia

Whether it's CPA, CPM, CPC, PPC, SEO or any other abbreviation you need to understand, Paul is the man you should be listening too. He looks after tens of thousands of pounds of marketing spend each month and consistently turns this spend into profit.

Recent content from Paul...

BIZORB'S PICK Pay Per Click: A Beginner’s Guide

Pay Per Click: A Beginner’s Guide

Pay Per Click: A Beginner’s Guide 4.67/5 (93.33%) 3 votes
Saturday 9th September 2017

Pay Per Click (PPC) Introduction In 2012 there were over 12,000,000,000,000 searches across the world on Google and 75% of people in the UK search on Google on a daily basis. Nearly every industry in the world, whether it is ... Read More »

Email Marketing; An Introduction

Email Marketing; An Introduction 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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Email marketing is an easy and affordable way of engaging with your existing and potential customers. One of the main benefits of email marketing over all other forms of marketing is the message can be extremely targeted and personalised. If, for example, a customer purchases a box of chocolates from your site for an anniversary ... Read More »

What Is Affiliate Marketing?

What Is Affiliate Marketing? 3.00/5 (60.00%) 1 vote
Saturday 9th September 2017
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A Beginners Guide to Affiliate Marketing Affiliate marketing is a form of performance based marketing. One of the main benefits of affiliate marketing over other types of performance based marketing such as pay-per-click, is you only pay when a sale or lead has been generated. In 2012 the UK affiliate market was worth £6.54bn, a 20% ... Read More »

Affiliate Marketing; Recruiting Affiliates

Affiliate Marketing; Recruiting Affiliates 4.00/5 (80.00%) 2 votes
Saturday 9th September 2017
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Once you’ve signed up to a network here is a check-list of what to do next: Get your program ready Before contacting affiliates it’s important that you have the following for your program: Banners So that the affiliates can visually promote you, you will need to create banners with strong calls to action. Ideally you ... Read More »

How to list your products on Google

How to list your products on Google 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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What Are Product Listings Ads If you’ve done any product related searches on Google over the last few months you might have come across products appearing in the search results: These are called Product Listing Ads. This article will look at why these are essential if you sell products on your website and will outline how ... Read More »

Email Marketing; Top Tips for success

Email Marketing; Top Tips for success 4.00/5 (80.00%) 1 vote
Saturday 9th September 2017
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When implemented correctly email marketing can be the most effective form of online marketing. The below article outlines 16 top tips which will enable you to maximise the Return on Investment (ROI) from your email campaigns. From address To ensure that the email doesn’t end up in the deleted folder before it’s even opened it’s ... Read More »

Affiliate Marketing; Getting Exposure

Affiliate Marketing; Getting Exposure 4.00/5 (80.00%) 2 votes
Saturday 9th September 2017
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Whilst you may now appear on the affiliate networks and be listed on some affiliate sites, the chances are you are buried away on busy pages on the major voucher code and cashback sites, like the example below: There are 2 main ways to increase exposure: Exclusives If you are just starting out and you ... Read More »

Affiliate Marketing; Avoiding Common Mistakes

Affiliate Marketing; Avoiding Common Mistakes 4.00/5 (80.00%) 3 votes
Saturday 9th September 2017
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Affiliate marketing can be an extremely beneficial marketing tool for a website. However, there are common mistakes and pitfalls that companies often make, especially those new to affiliate marketing. This articles aims to highlight these common mistakes to help you avoid making them! Customer Loyalty When starting out selling online, affiliate marketing might seem like ... Read More »