Mike Phillips is a planner at TMW, doing digitally, socially mobiley stuff. He writes about social media and digital marketing in his spare time. He also likes baking and solving mysteries.
- Twitter: @imjustmike
Recent content from Mike...
There seems to be a lot of confusion over engagement rates. In the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to ... Read More »
Mobile has been exploded in popularity for consumers because it allows them to do a whole host of things wherever they are. From playing games to searching for things on the internet, the very nature of the device is its biggest feature. And that combined with social is incredibly powerful. Users can talk to whoever ... Read More »
Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally ... Read More »
1) Where are we? Consumers online are now being heavily influenced by new digital device form factors and the hyper-connectivity that comes with them. The contexts, locations and objectives of online behaviour have increased and become more widespread, yet more diffuse and hard to define. However, in the face of these very rapid changes, only one in three businesses have ... Read More »
For years social experts have been declaring that the power of social is to engage people. To have conversations with them, all that jazz. It’s even hinted that because engagement is so important that even measuring is a waste of effort. That we should focus 100% on engagement rates as this is the only true ... Read More »
If you’re new to Social Media, understanding the different platforms available to your brand and why you should be using them can be a tad confusing. So I’ve produced this infographic to help try to explain things Read More »