Recent content from Cara...
If you work as an individual, from singer to writer to wedding planner, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so ... Read More »
The 5 Most Common Start-Up Branding Mistakes Start-Ups Make (and how to avoid them) As an entrepreneur myself, I know that when you’re a start up you are filled with ideas, buzzing to get your business set up and short on cash. Unfortunately this heady mix can often lead to making mistakes that will ultimately ... Read More »
Even the most passionate and inspiring entrepreneurs have down days, don’t fret – here’s how to stay motivated for your business 1. Congratulate yourself for what you’ve achieved already We’re so used to being modest, putting ourselves down or having standards so high we rarely reach them, but by acting this way we’re dismissing the ... Read More »
New businesses pop up every day, especially in the first half of a new year, when people become motivated to pursue long awaited projects, motivated with the zest of a new year and a new start. Due to the slow but steady uplift in the economy in 2013 the government are encouraging more people to ... Read More »
Overview As a small business, you may not even think you have a ‘tone of voice’, but if you want to be perceived the right way by your customers, it’s time you gave it some thought. Here are 5 easy steps to help you find a tone of voice that is professional and reflects your ... Read More »
Overview Just a single red C, the swoosh of a black tick or the hint of a yellow bag and we instantly recognise these brands. Every day millions of consumers choose to buy fizzy drinks from Coca-Cola, goods from Selfridge’s and sportswear from Nike over thousands of (often cheaper) competitors. Why? Because these three brands ... Read More »