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Peter Jones – The Dragon’s 10 rules for building a successful business

Peter Jones – The Dragon’s 10 rules for building a successful business 3.82/5 (76.36%) 11 votes
Friday 13th December 2019 No Comments »
Peter Jones – The Dragon’s 10 rules for building a successful business

As one of the UK’s most recognised entrepreneurs and businessmen, Peter Jones has numerous business interests, most notably Expansys, Data Select, and Jessops. His appearances on Dragon’s Den have made him a voice for small business start-ups across the UK and he is widely recognised as a self-made success story.

We want to find out a little more from the successful entrepreneur to determine whether there is a “right path” to business success.

How important is vision?

Your vision is your destination. You’ll need a map to help you reach that destination, which will be made up of goals and results. The vision is the vital part, otherwise, you won’t know where you are heading and your goals will be irrelevant.

Can you do it on your own or do you need help?

All businesses need business partners to grow. Tycoons know the importance of filling the gaps and weaknesses in their own skill set or business idea, by finding the parts of the jigsaw puzzle to create the best chance of success.

How important is self belief?

If you don’t believe in yourself or your idea, why should anyone else? Gain confidence through gaining experience, skills and knowledge. Change your perception of failure to realise that it provides feedback. Feedback provides essential learning to help know what not to do the next time.

Is there a limit to how dedicated you need to be?

Committing to follow through once a decision is made is an invaluable ally on your road to success. Be prepared to work hard and make sacrifices. Commit to a common goal and make it happen, but commit to yourself and your health too.

How vital is planning in business?

Tycoons make things happen. They are driven by results. Planning for your success is as important as achieving success. You need to know exactly how you got there so your success can be duplicated, scaled up and multiplied, and it is that which turns an entrepreneur into a Tycoon.

How damaging is procrastination?

Action is the bridge between your vision and results. Action involves figuring out how to get from where you are now to where you want to be. Without action there would be no results.

What difference can timing make?

Anticipating the changing needs of the market and partners is crucial. Timing when to enter a market or not will help optimise success, as will knowing the right time and circumstances to start your business.

Perseverance & dedication or a bit of luck?

Tycoons go the extra mile. Perseverance, sheer determination and tenacity are core characteristics of the mindset of a Tycoon. Successful entrepreneurs battle against all the odds to build their business and always appreciate when it is time to get out. Try to have flexibility to work outside your own comfort zones in order to bring your dreams to fruition.

How important is it to care?

Relationships with people are key. Business and personal relationships should be cherished. Treat people how you yourself would want to be treated. Always remember that people are the lifeblood and engine room of any business.

Should you follow your instincts?

Listen to your instincts. They can protect you from making poor business decisions and guide you down the right path.

Find out more about Peter Jones, his extensive business interests and the amazing work he does through the Peter Jones Foundation.

Content and photo courtesy of

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